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Our Management Team

Yossi new

Joseph Samet
Co-founder & President

Joseph Samet started as an integrator and monitoring serviceman and has over 30 years of experience in the Intruder Alarm industry. He lives in Jerusalem where he studied at the Hebrew University for Bachelor in Economics and Philosophy. 

Mr. Samet established PIMA Electronic Systems Ltd with two partners in 1989, because he could not find suitable equipment fit for his own installations. PIMA line of products proved successful and Joseph decided to focus on the management of PIMA and sell his monitoring interests. 
Mr. Samet participated in the professional committee of the Israel Standard Institute that set the local standard for Intruder alarm systems and was recently elected to the Institute’s Board of Directors. Mr. Samet is also active as film producer and is a member of the Israeli Film Academy.



Dr. Avi Shachrai
Executive Vice President

Dr. Avi Shachrai has recently joined PIMA as Executive Vice President. Prior to joining PIMA, Dr. Shachrai has served as the President and CEO of Visonic Ltd., CEO and President of MLI Lasers Ltd, VP R&D in Photon Sources (USA). Prior to that, he has been a faculty member of the Faculty of Mechanical Engineering at the Technion - Israel Institute of Technology and the head of advanced material processing laboratories.
Dr. Shachrai has over 40 years of experience in a wide variety of top executive and academic roles for technology advanced international organizations in management, marketing and R&D.
Dr. Shachrai is a member of the Board of Trustees and the Board of Directors of Afeka – College for Engineering and he is also a Certified Tourist guide in Israel.
Dr. Shachrai holds a D.Sc. degree from the Technion. He has graduated advanced Business Management at Tel Aviv University, as well as Mathematics and Physics at the Hebrew University in Jerusalem.


Haim Dembsky
Co-founder & CTO

Haim Dembsky has over 20 years of experience in the development of Intruder alarm hardware and software systems. 
Mr. Dembsky was the originator of PIMA's products such as control panels, keypads, communicators, etc., while serving as the company's R&D manager prior to taking his current position as CTO. Mr. Dembsky holds a B.Sc. in Electrical Engineering from Tel-Aviv University.


Danny New

Daniel Paluch

Danniel Paluch is PIMA's Chief Financial Officer (CFO). Prior to joining PIMA, Mr. Paluch spent 4 years as an auditor for the Israeli tax department and seventeen years as a financial officer for various Israeli companies. 
Mr. Paluch has been a Certified Public Accountant in Israel since 1990, and holds a BA in Accounting and Economics from Tel Aviv University.



Felix Lachman
VP Operations & Engineering

Felix Lachman has many years of experience in both Engineering and Operations management. Over the years, Mr. Lachman has supervised over PIMA's Engineering and Manufacturing activities such as In-House, Outsourcing, OEM, logistics and product qualification processes. 
Mr. Lachman holds a B.Sc. in Electrical Engineering from the Polytechnic Institute of New-York.



Ilan Zehngut

Ilan Zehngut has many years of R&D experience in the communication, SCADA and AMR industries. Ilan has spent most of his career at Motorola Israel, managing complex projects and R&D teams. Prior to joining PIMA, Ilan was a VP R&D at a company for ultrasonic measurement devices. 
Mr. Zehngut holds a BSc in Electrical Engineering from the Israel Institute of Technology (Technion) and an Executive MBA from the Tel-Aviv University.



Jenia Reznik
Sales Dirctor

Since joining PIMA in 2003, Jenia managed to dramatically increase PIMA’s foothold in the East European intruder alarm markets.
Jenia brings with her nearly 20 years of Sales and Marketing Management experience from various companies.
Jenia holds an MA in Public Policy from Tel Aviv University. She is fluent in Hebrew, Russian and English.

 Amnon Ov

Amnon Ovits
PIMA Israel Manager

Mr. Ovits brings with him over 15 years of Sales and Management expertise in
the Intruder Alarm ,Fire & CCTV industry. Prior to joining PIMA, Mr. Ovits served as the CEO of Ledico Safety and Security Ltd, a Bosch subsidiary in Israel.
M. Ovits Holds a BA in Political Science and an MA in Public Policy from Tel Aviv University.





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