Our Management

Joseph Samet
Co-founder & President

Joseph Samet has served as President and CEO of PIMA Electronic Systems Ltd since establishing the company with two partners in 1989. Before the foundation of PIMA, Mr. Samet owned and managed a security systems installation company.
With over 30 years of experience in the intruder alarm industry, Joseph Samet is recognized as a leader in the field. He participated in the professional committee of the Israel Standard Institute that set the local standard for intruder alarm systems and was recently elected to the Institute’s Board of Directors.
Mr. Samet holds a BA in Economics and Philosophy from the Hebrew University.

Haim Dembsky
Co-founder & CTO

Mr. Dembsky has over 20 years of experience in the development of intruder alarm hardware and software systems.
Mr. Dembsky was the inspiration behind many PIMA products such as control panels, keypads, communicators, and more. He served as the company’s R&D manager prior to assuming his current position as CTO.
Mr. Dembsky holds a B.Sc. in Electrical Engineering from Tel-Aviv University.

Daniel Paluch
CFO

Mr. Paluch joined PIMA in 2007. Prior to joining PIMA, Mr. Paluch spent 4 years as an auditor for the Israeli Tax Authority and seventeen years as a financial officer for various Israeli companies. Mr. Paluch has been a Certified Public Accountant in Israel since 1990.
Mr. Paluch holds a BA in Accounting and Economics from Tel Aviv University.

Felix Lachman
VP Operations & Engineering

Mr. Lachman joined PIMA in 1993. With decades of experience in engineering and operations management, Mr. Lachman supervises PIMA’s operations including in-house, outsourcing, OEM, logistics and product qualification processes.
Mr. Lachman holds a B.Sc. in Electrical Engineering from the Polytechnic Institute of New-York.

Ilan Zehngut
VP R&D

Ilan Zehngut joined PIMA in 2010. He has many years of R&D experience in the communication, SCADA and AMR industries. Mr. Zehngut spent most of his career at Motorola Israel, managing complex projects and R&D teams. Prior to joining PIMA, Ilan Zehngut was VP R&D at Solid Applied Technologies.
Mr. Zehngut holds a BSc in Electrical Engineering from the Israel Institute of Technology (Technion) and an Executive MBA from the Tel-Aviv University.

Jenia Reznik
International Sales Director

Jenia Reznik joined PIMA in 2003, bringing with her nearly 20 years of sales and marketing management experience from various companies. Mrs. Reznik has dramatically increased PIMA’s foothold in the East European intruder alarm markets.
Mrs. Reznik holds an MA in Public Policy from Tel Aviv University.

Raz Morad
VP Sales, PIMA Israel and CCTV Unit

Raz Morad joined PIMA in 2006, bringing with him over 15 years of management expertise in the security industry. Prior to joining PIMA, Mr. Morad served as CEO of Team 3 Ltd, a leading CMS in Israel. After joining PIMA, Mr. Morad served as the Marketing Manager for the local market. In 2015 he was appointed Head of the CCTV unit and has since dramatically increased PIMA’s foothold in the local CCTV market.
Mr. Morad holds an MBA in Business Administration from Derby University.