Our Management

Joseph Samet
Co-founder & President

Joseph Samet has served as President and CEO of PIMA Electronic Systems Ltd since establishing the company with two partners in 1989. Before the foundation of PIMA, Mr. Samet owned and managed a security systems installation company.
With over 30 years of experience in the intruder alarm industry, Joseph Samet is recognized as a leader in the field and participated in the professional committee of the Israel Standard Institute that set the local standard for intruder alarm systems.
Mr. Samet holds a BA in Economics and Philosophy from the Hebrew University.

Haim Dembsky
Co-founder & CTO

Mr. Dembsky has over 20 years of experience in the development of intruder alarm hardware and software systems.
Mr. Dembsky was the inspiration behind many PIMA products such as control panels, keypads, communicators, and more. He served as the company’s R&D manager prior to assuming his current position as CTO.
Mr. Dembsky holds a B.Sc. in Electrical Engineering from Tel-Aviv University.

Daniel Paluch
CFO

Mr. Paluch joined PIMA in 2007. Prior to joining PIMA, Mr. Paluch spent 4 years as an auditor for the Israeli Tax Authority and seventeen years as a financial officer for various Israeli companies. Mr. Paluch has been a Certified Public Accountant in Israel since 1990.
Mr. Paluch holds a BA in Accounting and Economics from Tel Aviv University.

Felix Lachman
VP Operations & Engineering

Mr. Lachman joined PIMA in 1993. With decades of experience in engineering and operations management, Mr. Lachman supervises PIMA’s operations including in-house, outsourcing, OEM, logistics and product qualification processes.
Mr. Lachman holds a B.Sc. in Electrical Engineering from the Polytechnic Institute of New-York.

Ilan Zehngut
VP R&D

Ilan Zehngut joined PIMA in 2010. He has many years of R&D experience in the communication, SCADA and AMR industries. Mr. Zehngut spent most of his career at Motorola Israel, managing complex projects and R&D teams. Prior to joining PIMA, Ilan Zehngut was VP R&D at Solid Applied Technologies.
Mr. Zehngut holds a BSc in Electrical Engineering from the Israel Institute of Technology (Technion) and an Executive MBA from the Tel-Aviv University.

Jenia Reznik
International Sales Director

Jenia Reznik joined PIMA in 2003, bringing with her nearly 20 years of sales and marketing management experience from various companies. Mrs. Reznik has dramatically increased PIMA’s foothold in the East European intruder alarm markets.
Mrs. Reznik holds an MA in Public Policy from Tel Aviv University.

Kochi Tsur
VP, 
Sales PIMA Israel

Kochi Tzur joined PIMA in 2018. Ms. Tzur has over 20 years of experience in B2B sales and operations management in the G1 Group. Ms. Tsur is a commercial advocate. Her expertise lies in motivating managers and employees to go beyond their boundaries and in the transition to employee excellence and retention.